Pastonji Icecreams
 

Jingle 1

When work gets you down
Thande ho jao jaan
Just chillout chillout chillout

Jab hon ghar me pareshaan
take time out for some fun
Just chillout chillout chillout

Jab pyar me ho takraar
Let Frozen Desserts win the war
Just chillout chillout chillout

Pinky’s kana phusi, mamma’s hallagulla
Papa’s chillam-chilli, aur bablu ka mazaa
Pastonji’s tutti-frutti sab kuchh de bhula
Just chillout chillout chillout.

Anncr. V.O. : Yeah! Just chillout with Pastonji
 

Film1

The film shall be a montage of various visuals corresponding to the jingle.

Film opens on a MS of a model posing for a photographer in a studio. Cut to a tight shot of the model. Expressions would highlight exhaustion. Cut to the photographer fidgeting with his camera. Zoom out as the model approaches the refrigerator. Zoom-in on the icecream pack she’s picked up. Cut to the photographer as he curses her. Animated frames of Just Chillout appear from the icecream pack.

Cut to a very old couple in a room. Shot trolleys to capture bored expressions of the couple. Chin movements will establish missing dentures. Cut to the lady folding up a magazine, dejectedly. Cut to a trolley shot of the couple at a beachside Pastonji stall, face glowing with newfound energy, eating the ice cream cone. Surprised onlookers will add further impact to the frames. Animated frames of Just Chillout appear from the icecream cones.

Cut to a young couple in a restaurant. Tight shot will envelop the couple and frozen desserts on the table. The girl challenges him to kiss her, indicating the same with her finger on the cheek. The guy pretends to be oblivious to the challenge and continues with his repast. The girl, bugged by his consistent refusal to even look at her, picks up a plate of the dessert and hits him with it, square on the face. The guy instead of getting violent at such a sudden attack pulls her face towards him and planks a kiss on her cheek, rubbing the dessert on her face. Tight shot of the couple giggling even as other guests in the restaurant look on. Animated frames of Just Chillout appear on the screen.

Cut to a 14 year-old girl chatting on the phone even as pop enters the frame. Actions will suggest pop screaming at his daughter while she shrugs. Cut to mom moving closer tot the girl and trying her best to grab the attention of the engrossed teenager. A five-year old is seen in the background reaching towards the refrigerator. Cut to a CU of kid enjoying the icecream and the drama. Zoom out to the highly incensed characters distracted by the kids slurping sounds. Cut to all of them pouncing on the pack of icecream. Zoom-in on the family enjoying the icecream. Animated frames of Just Chillout appear from the suspended receiver.
Super and Anncr. V.O. : Yeah! Just chillout with Pastonji

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Jingle 2

Times far out and behind
Somethings too rare to find
Memories of a cool, cool evenin’
Shared between us and the wind
Memories they keep comin’ back
Take me back, take me back
To the world cozy and nice
Take me back, take me back
 To my cool cool paradise.

Pastonji. Cherished memories you just can’t leave behind.
 
 

Film 2

Film opens with a zoom-in on a young man relaxing in anexecutive room of a five star hotel. Shot zooms in further as he moves uneasily.
Fade out.
Fade-in on a beach; the man with his arms around his wife and a small girl trailing behind. CU of the couple engrossed in their conversation even as the father turns around to find his kid. Zoom out to a LS to establish the girl missing from the scene.
Cut to the worried parents running around. Cut to the father stopping in his tracks as he locates a Pastonji stall and the girl enjoying the goodies.
The girl looks behind as the father places his hand over her shoulders.
Tight shot of the girl, mischievous smile et al and cream dabbed on her nose.
Cut to the family moving into their car.
Cut to the girl secretively pulling out a cone. Tight shot of the parents turning around to catch her licking away at the cone. Her innocent looks transform their anger into smile.
Fade out.
Fade-in on the hotel room as the camera follows a service trolley carried by a room-service boy. The man already in a nostalgic mood turns around to face the food placed on the table. CU to establish shimmer and surprise in his eyes as the camera follows the direction of his glance. Zoom-in on the Pastonji cup.
Cut to pack shot and logo.

Super and Anncr. V.O. : Pastonji. Cherished memories you just can’t leave behind.

Concept : Devesh Vinaayak and Ashu Bharti Copy : Devesh Vinaayak To  Devesh click here