PartyTime Ice
Jingle
It’s party time, fun time
Time for something thanda aur nice.
Time for party time ice.
Chorus : Ice Ice Icelings.
               Pure, clean ice.
Bhaiya ka ice. Not nice, not nice.
Get some pure ice.
Chorus :  Ice Ice Icelings.
       Pure clean ice.
V.O. : Icelings.
The ultimate funda in pure, clean ice
 
 
 
Film
 
The highlight of the film will be its lively jingle and equally vibrant visuals, quick cuts, et al.
SFX : Jingle in the background
Film opens on a tight close-up of a couple greeted by a female host at the door. Zoom out to envelop a party setting, with around ten couples in a well laid-out hall. Cut to a man picking up regular ice with forceps and putting it in the glass. ECU to highlight man’s dejected expressions. Tight shot of the ice with dirt particles inside. Zoom out to show a bhaiya at a roadside cart, with flies all around. Cut to an iceling van moving past. Cut to a tight shot of a door.
SFX : Doorbell
Cut to a man delivering icelings. Cut to the crowd letting themselves on the packs. Cut to a tight shot of icelings as it slides into a clear glass filled with a drink. Tight shot of a straw being inserted into the icelings. Composite shot of the crowd singing in unison : ICE ICE ICELINGS. PURE, CLEAN ICE
Cut to a tight shot of icelings.
V.O and Super : Icelings. The ultimate funda in pure, clean ice.
Concept and Copy : Devesh Vinaayak
Additional inputs : Ashu Bharti
 
To  Devesh
click here